Wedding Dresses & Style

Leslie’s Designer Profiles: Paloma Blanca

posted: 04/12/13
by: TLC
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Paloma Blanca at Vows
DCL

Designer: Paloma Blanca

Studio Location: Toronto, Canada

Designer's Aesthetic in 3 Words: Clean, timeless, classic

Signature Silhouette and Fabric: Rich silk dupioni and beautiful laces in a variety of flattering silhouettes.

Most Popular Styles from Past or Recent Collections: 4105, 4363, 4358 (Search Paloma Blanca styles.)

Price Range for Paloma Blanca at Vows: $499-$1,300

How often does Paloma Blanca make it on the rack at Vows? 3-4 times a month

How long will the gowns stay on the rack before being purchased? 1-3 weeks

What type of bride wears Paloma Blanca? A sophisticated bride who wants a classic designer gown at an amazing price point.

What is your favorite "I found it!" moment for a Paloma Blanca gown?

A bride came into Vows after visiting a high-end boutique in Boston where she had fallen in love with a lace Paloma Blanca gown. Unfortunately, it was well over her budget. She tried on a few dresses at Vows, but couldn't get the Paloma Blanca out of her mind. Allison, one of our consultants, told her to come back in a couple of weeks when we were expecting a new shipment of the designer. When she came back, Allison surprised her and had the gown waiting for her in the fitting room. The bride screamed, then cried when she saw it hanging there at 50% off the retail price!

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