Wedding Guide

Meet Heidi Elnora and Her Team

posted: 07/16/14
by: TLC

Heidi, Designer
If the name Heidi Elnora sounds familiar, you might remember her from an early season of "Project Runway," where she first showcased her fashion prowess. The Birmingham, Alabama-born designer graduated from the Savannah College of Art and Design in 2002 and started her fashion career in Atlanta, designing children's clothing for Carter's. Bridal fashion had always been a dream in the back of Heidi's mind, and after her first appearance on reality TV, she put the blood, sweat and tears behind the organza and French lace.

Heidi launched her brand heidi elnora in November 2006 when she opened a boutique back in her hometown of Birmingham. She hired a talented team of garment artisans and established her place in the bridal fashion industry by constructing gowns with impeccable detail and modern lines. Heidi's gowns can be found in 24 boutiques across the world, including 14 Nordstrom locations, and her designs have been featured in publications like Brides Magazine, Town & Country and Martha Stewart Weddings.

In the fall of 2009, Heidi married Jeff Baker. The couple has two sons, Jack and Bo. When she's not sketching custom gowns or building the looks within her signature Build A Bride collection, Heidi devotes her time to the community. She is the mastermind behind Birmingham Fashion Week, which garners recognition for Southern fashion and seeks to benefit the local youth and economy.

Carolyn, Seamstress
Carolyn has been helping Heidi bring her innovative dress designs to life for almost 10 years. She loves the creative challenge of crafting patterns from Heidi's one-of-a-kind sketches, and later making the beautiful, finished gowns. Carolyn has worked in the garment industry for more than 40 years as a seamstress, pattern maker and technical designer. She and her husband of 47 years, Jim (nicknamed "Trigger") have two children, Tina and Jeff, and one grandson, Logan.

Leslie, Seamstress
Leslie started working with Heidi in 2012 and is thrilled to be doing what she loves. A Mississippi native, she began sewing in high school as a hobby, but put this on the backburner for a career in computer technology in the Big Apple. After marrying her husband of 27 years, John, she stayed home to raise their two children, John Cary and Sarah. Leslie slowly but surely began pursuing her passion for creating new looks, and when she met Heidi there was no looking back!

Elizabeth, Design Assistant
A 2012 graduate of The University of Alabama, Elizabeth first met Heidi through the Emerging Designer Competition at Birmingham Fashion Week. After honing her design skills in both Alabama and New York through internships and independent study, Elizabeth is now back home for good in Alabama. Elizabeth continues to learn and grow as a designer working alongside Heidi and the rest of the team.

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