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The Newest Trend in Makeup Is “Clown Contouring”

posted: 07/21/15
by: Mara Betsch
clown contouring
Instagram/BellaDeLune

The newest makeup trend that has everyone buzzing is a nontraditional one. Though the Kardashians have been using the contouring (giving shape to an area of the face using makeup) for years beauty blogger Bella DeLune took things to a whole new level with clown contouring. In the video below, you can see her begin with some seemingly crazy makeup that she blends to create a pretty, polished look. Calling out those who criticize her for wearing too much makeup, she says "Well, I'll show you what a real payasa (Spanish for clown) looks like."

And the idea has caught on as other makeup bloggers are testing her techniques (and creating their own). See their incredible transformations below:

A photo posted by lindsayorrx (@lindsayorrx) on

A video posted by BellaDeLune? (@belladelune) on