Studying This Viral Photo of a Common Fruit Could Save Your Life

posted: 01/20/17
by: Blythe Copeland
via World Wide Breast Cancer

Breast cancer awareness efforts can be helpful, but practical information and self-exams go much further than buying pink clothing or sharing a vague Facebook status. For its #KnowYourLemons campaign, Worldwide Breast Cancer produced this viral photo of a dozen lemons, each of which illustrates a different way that breast cancer can present itself, from the expected -- like a hard lump or thick mass -- to the less obvious: redness, dimpling, skin sores.

Erin Smith Chieze shared the photo on her Facebook page last week, crediting it with helping her recognize her own cancer in December 2015. She writes, "I tried to feel for a tumor, but my tumor was non palpable. I was diagnosed with breast cancer 5 days later and with stage 4 the following month...I knew all about self exams, but a picture of what to look for keyed me into knowing I had a terminal disease."

On her show Long Island Medium, Theresa Caputo shared her own breast cancer scare with America. During a routine mammogram, Theresa's doctor found cause for worry.

Luckily, the biopsy Theresa received came back negative, but the Long Island Medium star hopes her experience shows the importance of regular breast exams -- both at the doctor's office and at home.

Worldwide Breast Cancer is a campaign focusing on awareness and education that cross obstacles of literacy, taboo, and fear worldwide. It uses simple, clear visuals -- like the photo of lemons -- to make critical information available even to women with low literacy levels, and has translated its message into 16 languages in 70 different countries, including India, Samoa, and Turkey. "We need to give REAL information," wrote Chieze in her Facebook post. "So if you want to help people WITH cancer, or those who will GET cancer, share photos like this one."

Via Good