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Katie Meade Becomes the First Woman with Down Syndrome to Be the Face of a Beauty Campaign

posted: 04/15/16
by: Mara Betsch

Beauty comes in all shapes and sizes, and hair product company Beauty & Pin-Ups is proving that with their new Fearless Hair Rescue Treatment campaign. They chose 32-year-old Katie Meade to be the face of the new campaign, because she so beautifully represents what it means to be fearless.

The Des Moines, Iowa, native, who was born with Down Syndrome, overcame multiple heart surgeries, was a gold medal winner at the Special Olympics, and was chosen to be a Best Buddies International Global Ambassador.

"As we were launching this product, in our mind it could have been the next traditional pin-up -- but as soon as we came up with the name "Fearless'" it was really easy, we were like, 'Well Katie's fearless," Beauty & Pin-Ups CEO Kenny Kahn told People Stylewatch.

Check out her gorgeous ad:

The product, which is meant to undo damage and build stronger hair, is trying to spread a message about confidence and beauty, both inside and out. As Katie says, "looking good is feeling good," and we think she absolutely embodies that message.

Though Katie works full-time at her county's treasury office, where she's been for 13 years, we wouldn't be surprised if there were more beauty campaigns in her future.

If you want to see more of Meade, tune in to "Global Beauty Masters" on Monday, April 18, at 11 AM on TLC. Meade will be one of the presenters for the episode's Pin-Up Challenge, and she'll be tweeting from the Beauty & Pin-Ups account during the show.