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Is Snapchat a Millennial Mom’s New Best Friend?

posted: 03/07/16
by: Mara Betsch

Though Snapchat often gets the reputation for catering to millennials, it's attracting an older and, well, more interesting demographic -- moms. Why? For starters, it provides the perfect answer to moms who balk at posting photos of their children on Instagram and Facebook, leaving your photos of your child to fill the internet. With Snapchat, you can share photos and videos with a limited number of people, and those pieces of content disappear within a short period of time.

But even more than that, Snapchat also provides the perfect distraction tool for kids that are having a meltdown. One TLCme staffer divulges that she uses Snapchat as a way to get her kids to go to bed. With lots of characters and goofy faces, Snapchat's interface appeals to children -- and can easily be used as a bargaining tool. She agrees to let them play with the app while they're winding down, making a few funny faces, and it usually lulls them to sleep.

snapchat-winnie

And if her mom group is any indication, others are doing the exact same thing. Do you use Snapchat with your kids? If so, let us know!