Attention Beauty Addicts, Sephora Is Launching a Subscription Service

posted: 08/12/15
by: Mara Betsch

Beauty addicts, beware. As if you needed another excuse to spend a chunk of your paycheck on items in Sephora, the beauty brand is rolling out a new subscription box service.

Play! by Sephora will begin rolling out their custom boxes in September to directly compete with other services like Birchbox. For $10 a month, makeup aficionados will get access to Sephora's prestige brands in a themed package. The debut set is called Uncover the Essentials Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty Highlighter eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Cr?me, Bumble and bumble Hairdresser's Invisible Oil, and Glamglow Supercleanse facial cleanser, as well as a bonus Elizabeth and James fragrance.

But that's not all you'll receive -- each box comes with expert advice, codes to scan to access additional information, a custom playlist so you can rock out while trying our your products, and a Play! pass to go to your local Sephora to get all your questions answered and learn how to use the products you've received. Sephora also plans to host subscription box-themed in-store events called "Play! Dates."

The only downside is that that unless you've received an invitation to test the product, you won't be able to sign up until 2016. The company plans to start in Boston as well as Columbus and Cincinnati, Ohio, in September, and roll the service out nationally next year.