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Athletic Clothing Giant Lululemon Is in the Beer Business Now, Too

posted: 07/30/15
by: TLCme
lululemon beer
Lauren Nicole Foot

Finish up your downward down and your sun salutations, and gather round. Lululemon has something to tell you. It seems the yoga pants overlords have created a new product designed to, well, stretch out your toned and taut figure: A beer. That's right, Lululemon is getting into the alcohol business.

The troubled yoga brand, who last year found itself in hot water after some of its fitness wear was deemed see-through, has produced a beer. It's a microbrew, naturally, called Curiosity Lager, made with "chinook and lemon drop hops." So, there's that.

We're not exactly sure where lager fits into to the Lulu lifestyle. Is it a pre-yoga ritual? A post-cool down aperitif? It seems like you'd be hard-pressed to find a hardcore yogi that endorses alcohol consumption, but you never know.

Either way, Lemonites will have to fight over this one: only 88,000 cans of the stuff will be produced and it'll be served at the 2015 SeaWheeze Sunset Festival and Half Marathon, to be held in Vancouver this August. If you can't make it there, you can also just buy the stuff around Canada.