Are you “Baking Your Makeup? Here’s Why Makeup Artists are Loving It

posted: 09/26/16
by: Amanda Mushro
Makeup brushes, concealer and foundation

When you hear someone talking about baking, you probably assume they're whipping up a sweet treat in the kitchen, but if you mention baking to makeup gurus, like Kim Kardashian, they'll tell you that baking is the hottest and latest makeup technique. So even if you're still trying to figure out how to contour your makeup and have no idea what strobing is, don't worry, we're here to help with this trend.

Turns out "baking" your makeup isn't a new technique but it has gained a lot of popularity thanks to makeup artists and bloggers on Instagram and YouTube bringing it to the masses.

So what exactly is baking? You start by applying translucent powder to your face and letting it sit for five to ten minutes. Then rather than blending, you allow the heat from your face to set your base foundation and concealer. When you do blend, you are left with a creaseless, flawless finish.

Here's how to "bake" your makeup in five steps.

  1. Start by applying your moisturizer, primer, and foundation as usual
  2. Apply a thick layer of concealer under your eyes. Be sure to apply it upward from the apples of your cheeks toward your temples and all the way underneath your eye. Finish by blending with a damp makeup sponge.
  3. Then using another damp makeup sponge, pat a thick coat of powder on the areas that you want to look brighter--like under your eyes, down your nose, the top of your cheekbones, and even your chin.
  4. Don't blend the power but let it sit on your face for five to ten minutes.
  5. Finish by dusting it away with a fluffy brush.

And that's all you need to bake your makeup. So not only does the powder highlight your features, but it sets your foundation so your makeup looks fresher longer.